ADVISORY BOARD
Square VINCENT MAI   CHAIRMAN OF TRIGGER MEDIA
Vincent Mai is Chairman of Cranemere, a newly formed investment holding company. Vincent is also the former Chairman of AEA Investors, one of the oldest private equity firms in the United States. Having served as AEA Investors' Chairman and/or CEO since 1989, Vincent helped manage approximately $5 billion to acquire control positions in global, industrial and consumer businesses headquartered in the U.S., Europe and Asia.

Vincent began his professional career in London as Executive Director at S.G. Warburg & Co, soon moving to become a partner at Lehman Brothers in New York in 1977. While at Lehman Brothers, Vincent was engaged in advising corporations and governments both in the United States and abroad, and was also head of the firm's international investment banking business for several years.


Square ROBERT W. PITTMAN
Robert "Bob" Pittman is CEO of Clear Channel Media and Entertainment Platforms, and a founding member of Pilot Group, LLC. Bob is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and AOL-Time Warner.

Bob is the former Chairman of the Robin Hood Foundation and the Public Theater of New York, and still serves on those boards. Among many honors, Bob has been inducted into the Broadcasting and Cable Hall of Fame and received the International Radio and Television Society's Gold Medal. He was recognized in Life's "Five Original Thinkers of the '80s", Advertising Age's "50 Pioneers and Visionaries of TV" and "10 Marketers Who Changed American Culture."


Square GEOFF BARTAKOVICS
Geoff Bartakovics is Co-founder and CEO of Tasting Table, a free, daily email about food and drink culture. Previously, Geoff was a business manager in asset-backed finance at UBS Investment Bank where he coordinated business activities among the fixed income trading desk and the bank's middle-and-back office functions, including technology, credit and market risk, business unit control / accounting and legal. Geoff was also formerly a Business Analyst at Deloitte Consulting.

Geoff attended The University of Chicago, from which he graduated with honors in English Literature. He was also a Fulbright Scholar in comparative literature and philosophy in Berlin and Hamburg.


Square NICK BEIM
Nick Beim is a partner at Venrock in New York City. Nick invests in internet, mobile, SaaS, adtech, big data and financial technology and services investments. Nick led the initial venture investments in a number of pioneering internet companies including the Gilt Groupe, Care.com, and TheLadders.com; pioneering big data companies including Dataminr and Intent Media; and pioneering software companies including JBoss, Conductor and OatSystems. Nick has also been an active angel investor, providing seed capital to internet and mobile companies including Fiksu, FlipKey, Plumfare and the Navigos Group. Prior to joining Venrock, Nick was a partner at Matrix Partners and worked in the technology groups at McKinsey and Goldman Sachs.

Nick studied at Stanford University and Oxford University, where he was a Marshall Scholar. Nick's primary passion outside of venture investing is international development, and in particular accelerating international development through entrepreneurship. Nick serves on the board of Endeavor, a non-profit organization dedicated to helping entrepreneurs in developing countries, and is a member of the Council on Foreign Relations.


Square ROY BOSTOCK
Roy Bostock is Vice-Chairman of Delta Airlines. He is the former Board Chairman of both Yahoo! Inc. and Northwest Airlines and a former member of Morgan Stanley’s Board of Directors. Bostock also chairs his own investment firm, Sealedge Investments, LLC, in Greenwich, Connecticut. Sealedge holds diversified private equity positions as well as other investments.

Bostock worked in the advertising agency business for 38 years retiring in 2002. He joined Benton & Bowles in 1964 as an assistant account executive. Following the merger of Benton & Bowles and D’Arcy MacManus Masius in 1986, Bostock was named President of D’Arcy Masius Benton & Bowles; he became Chairman and Chief Executive Officer of DMB&B, Inc. in 1990.


Square BRAD GERSTNER
Brad Gerstner is Founder & CEO of Altimeter Capital Management - a Boston based investment firm focused on travel, leisure, hospitality, internet, and technology. Prior to Altimeter, he was a portfolio manager at PAR Capital where he managed a portfolio of public and private securities including Farecast, Sidestep, ITA Software, Priceline, and Expedia. He currently sits on the board or is a board observer to Orbitz Worldwide, Nor 1, Silver Rail Technologies, Hotel Tonight, and Room 77.

Brad is a prolific angel investor and entrepreneur. He is the Founder and Chairman of Room 77, a next generation hotel search engine based in Silicon Valley. Brad also cofounded Openlist.com - a vertical search and advertising

platform that was acquired by Marchex in 2006. Before Openlist, Brad served as Co-CEO of National Leisure Group, one of the web's first and largest sellers of online vacations and cruises. Prior to NLG, he was an analyst at General Catalyst, a Boston venture capital firm.

Brad has a past practice in securities law and served an appointment as Deputy Secretary of State of Indiana. Mr. Gerstner holds degrees from Wabash College, Indiana University School of Law, and Harvard Business School.


Square JASON HIRSCHHORN
Jason Hirschhorn is a seasoned media and technology entrepreneur. Jason was most recently President of MySpace, having served as their Chief Product Officer beforehand. Prior to MySpace, Jason was the President of Sling Media and the Chief Digital Officer of MTV Networks. Jason was also the Founder of Mischief New Media, which was sold to MTV Networks in 2000.

Jason produces Media ReDEFined, a popular daily newsletter. He is also a member of the Board of Directors of MGM.


Square MICHAEL E. KASSAN
Michael E. Kassan is the founder of MediaLink LLC, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology to many of the Fortune 100's biggest global brands.

Previously, Michael was the President/COO and Vice-Chairman of Initiative Media Worldwide, where he helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, Michael was President and COO of International Video Entertainment (Artisan Entertainment).

Michael has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission - City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry. Michael also serves as Chair of the UJA-New York Marketing Communications Committee.


Square BEN LERER
Ben Lerer is co-founder and CEO of Thrillist.com, a leading men's multi-platform lifestyle publication with over 3 million daily subscriptions in 19 localized markets in the U.S. and the U.K. Since the site's launch in 2005, Ben has overseen the growth of Thrillist's marketing, sales and business development efforts, as well as its recent expansion into e-commerce with the acquisition of members-only online retailer JackThreads.com and the launch of localized deals platform Thrillist Rewards.

In 2011, Ben was among Crain's "40 under 40" and no. 4 of Silicon Alley Insider's "100 Coolest Tech People," in addition to being featured on the cover of AdWeek's "Digital Hotshots" Issue and the front page of The New York Times' Business Section.

Ben serves on the Board of Directors for the East River Development Alliance, a New York non-profit organization and is an Associate Member of the International Academy of Digital Arts & Sciences (IADAS). He is also the co-founder of Lerer Ventures, a New York-based Angel fund investing in media and technology.


Square DAVID ROSENBLATT
From 2004 through 2008, David Rosenblatt served as the CEO of DoubleClick, the leading provider of digital marketing technology and services. Prior to becoming CEO, David held several executive positions at DoubleClick, including President from 2000 - 2005. Following the sale of the company to Google in 2007, he served as Google's President of Global Display Advertising until 2009.

David is currently the CEO of 1stdibs, the world's largest online luxury marketplace, and the Chairman and co-founder of Group Commerce, Inc. He is also a board member of IAC/InterActive Corp and Twitter.


Square RYAN SCHINMAN
Ryan Schinman is the founder of Platinum Rye Entertainment, now "the world's largest broker of celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and P.R. events," according to Forbes Magazine. The company's US operation was bought by Omnicom in 2004.

Ryan is also a founding partner in Noise Marketing, a leading online and social marketing agency (acquired by Engine), whose clients include Intel, Coca Cola,

and Panasonic. He is also a founding partner in Miami Marketing Group (MMG), which produces events for clients ranging from Victoria's Secret, ESPN, DirecTV, GMC and several large charities.

Ryan currently serves on the board of the Kessler Foundation, a public charity dedicated to improving the quality of life for individuals with physical disabilities.


SquarePETER A. SHEINBAUM
Peter "Pete" Sheinbaum is Founder and CEO of LinkSmart, Inc. a Foundry Group and Sutter Hill Ventures backed startup based in Boulder, Colorado. He is also the former CEO of DailyCandy, Inc. and oversaw its successful sale to Comcast Interactive Media in 2008.

Prior to DailyCandy, Pete served as Director & CRM Practice Leader for Empower

Solutions (ERP & CRM software consulting and implementation), COO of AlexBlake.com (retail e-commerce), and Manager of E-Commerce for E! Television Networks. Additionally, he serves and has served on several boards and advisory committees including IdealBite.com (sold to Disney), TravelPost.com (sold to Sidestep), GeekChicDaily.com, and TotalBeauty.com.


Square ANDREW SIEGEL
Andrew Siegel was named to the newly created position of Senior Vice President, Strategy and Corporate Development for Advance Publications, Inc. in January 2011. Advance Publications, Inc. is a diversified media company with leading positions in national and international magazines through Condé Nast and Parade Publications, daily and weekly newspapers, business journals through American City Business Journals, internet sites, cable television systems through Bright House Networks, and a significant interest in Discovery Communications.

Previously, Andrew led Yahoo! Inc's corporate development team, responsible for M&A, large partnerships and investments. During the period Andrew was at

Yahoo!, the company divested Hot Jobs and Zimbra, and acquired Koprol, Citizen Sports, Maktoob, Associated Content and Dapper.

Prior to Yahoo!, Andrew was an executive at the General Electric Company, serving as General Manager of Global Business Development and Senior Managing Director for Sponsor Business Development at GE Capital. Previously, he was Senior Vice President of Corporate Development at InVision Technologies, a maker of advanced homeland security technology acquired by GE in 2004.



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